Thursday, June 4, 2009

To Stream, Or......... Well, You Can Guess The Rest

Some folks are predicting that streaming will overtake downloading in the next year or two.

"Why do you actually need to have something downloaded on your PC? The streaming idea is really the future."

Purdham said the new fee structure will help streaming services to build up huge audiences that are attractive to advertisers, although he admits that getting people to pay for premium, ad-free streams is a huge challenge. "When the free service is so good, it's very difficult to convince people to go for the pay service," Purdham.

Hm, that sounds familiar....

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